For technical support please email: David Groff, Belbien Director.

What Is Belbien?

Belbien is an architectural, decorative film, which provides an alternative solution for property owners to resurface existing smooth, solid and non-porous surfaces such as outdated high-pressure laminates instead of replacing them. Many of these surfaces are simply outdated or need a new face-lift. The cost for demolition and replacing can be very expensive not to mention the lost revenue associated with DOWNTIME. Eliminate these problems, USE BELBIEN!


From Elevators to Nurses Stations

Belbien has been used throughout North America over the past 26 years for resurfacing doors, millwork, wall panel systems, elevators, store fixtures and hotel lobbies. It has been used for many different types of renovation project locations including hospitals, office buildings, casinos and cruise ships. Please review the gallery section of the website to see pictures of the many different applications of Belbien that can be achieved.


Belbien is a Very Unique Film…

It is IMPORTANT to note that the application of Belbien is very unique. Unlike conventional wallcovering or laminates, Belbien has a pressure sensitive adhesive. For this reason, AMBTRA strongly recommends that customers use only trained and certified installers to help ensure a successful installation. We offer this certification course in house. However, if your installers have had experience installing pressure sensitive adhesive films, similar to Belbien, and you feel you will be a success, please get in touch. We’d love to talk with you.

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Ambtra’s Experience Leads the Pack

Ambtra Inc. goes above and beyond providing the most comprehensive certification training for our dealer’s installers and sales training for our dealer’s sales forces. We also back that up with the most advanced technical support in the industry. This expertise and support is the key to ensuring that from specification of Belbien down to the installation, everything runs smoothly without any issues.

Meet David

David Groff is the Director of Belbien and the International Technical Consultant with over 26 years of experience. He is also the lead instructor of the Belbien Certification Program.

Why Ambtra Inc.?

With over 27 years importing, developing installation training and distributing Belbien in North America, you cannot go wrong by working with Ambtra, Inc. Ambtra Inc. has recently opened a dedicated Belbien installation training facility that allows current or newly established dealers to have their installers trained in the proper methods and techniques of the installation of Belbien. The correct installation of Belbien is THE KEY to the success of your jobs. Once trained, your company and group of installers will always have the technical support, expertise, and know-how from Ambtra Inc. for any situation that may arise. We are here for you!

Interested in Becoming a Dealer?

Training and Certification

Ambtra, Inc. is always looking for new dealers in North America interested in selling Belbien. We provide a comprehensive sales training to educate your sales team on exactly what type of customers to look for, what the most important benefits of Belbien are for those customers, and assist with information on how to manage your quotations and accounts. If your company is currently involved in renovation projects, Belbien and Ambtra, Inc. may be just what you are looking for in order to complete the package for your customer. Get in touch with us and find out on how to get started


8000 Regency Parkway, Suite. 500
Cary, NC 27518
Tel: 919-460-1212
Fax: 919-460-0258



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