AMBTRA, Inc. has been the “Master Distributor” of Belbien in North America since 1995.
Belbien is an incredible product that is used to provide a new cladding to existing smooth, hard and non-porous surfaces such as high pressure laminates, metal, aluminum, etc. This means that Belbien can applied to doors, casework in healthcare facilities, nurse stations, shopping malls, office buildings, etc. as well as elevators, wall panel systems, columns and many other applications. See photos on this site to see many applications.
It is IMPORTANT to note that the application of Belbien is very unique and unlike conventional wallcovering or laminates. For this reason, AMBTRA strongly recommends that customers use trained and Certified Installers to help ensure a satisfactory job.
AMBTRA stands ahead of our competitors in providing the most advanced technical support as well as the most comprehensive Certification Training for installers as well as for our dealers. This helps to ensure the Belbien is specified properly AND installed correctly.
David M Groff is the Belbien Director and worked directly for the manufacturer of Belbien, CI Kasei, from 1990-1995. He is in charge of the Belbien Division and remains the International Technical Consultant for Belbien and the instructor of the Belbien Installer Certification Program.
Belbien is UNLIKE any typical wall covering; therefore, the installation is quite dissimilar and should NOT be installed by normal wallpaper installers without proper training. The reason is because Belbien’s makeup includes a PSA “Pressure Sensitive Adhesive” with a release paper and it is critical for installers to know how to master both the adhesive and release paper for proper alignment and setting each strip to perform successful jobs.
This adhesive provides a very strong bond when installed properly on existing surfaces such as HPL “High Pressure Laminates”, aluminum, melamine boards and other smooth, solid and non-porous surfaces.
Because of this strong adhesive system, AMBTRA sells ONLY to dealers who are trained and certified how to install the Belbien. Otherwise, there will be many potential problems such as torque, wrinkling, bubbling or adhesive failures following the application.
AMBTRA’s 25+ years of experience provides exceptional technical support, certified installation training and support as well as sales training support to all our dealers.